Make Big Dreams Happen—What a Great Place to Work!

Picture a hundred men and women sitting at a hundred desks in a massive room without windows. The only sound comes from the ticking of a clock on one wall; its pendulum swings back and forth in a slow, hypnotic arc. On each desk there is only a single yellow legal pad. The men and women stare at the blank pages. Staring. Staring. Staring.

Occasionally, an individual stands up and paces in a circle around a desk, sits back down, and resumes staring, staring, staring.

The group has been assigned the task of creating a corporate vision and a mission statement to go with it. They’re trapped in Vision/Mission Statement Hell.

By now everyone knows that we need a vision and a mission ...

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