CHAPTER FOURTEEN
The Art of How—The Leadership Difference
Several years ago somebody told me that there was a study out that indicated that “leadership” is a word the most people can’t relate to, and that if it’s used in the title of a book, the author’s own mother would find an excuse to read something else. As a salesperson, I can solve that problem by using one of the oldest, grungiest maxims of sales—“Don’t sell the steak, sell the sizzle.”
Here it is: Sweaty people in expensive clothes, dancing. That’s my idea of leadership sizzle. The leader’s job is to run the strobe light, crank up the volume of the music, and play a little air guitar. Interested? Send your resume, references, and salary requirements to P.O. Box 10–5–2.
While I wait ...
