Chapter 4

Light, Color, and Use


Before you shoot, you must understand the end use. If you don’t, you may create some fabulous images, but how they are going to be used is far from what you envisioned. Let’s say your photos make quite a stir on the internet, bringing millions of page views for a web site and your the photographic fame spreads far and wide for those 1530 × 1024 pixel per image JPEG files. When someone offers you a substantial sum of money for 2’ × 3’ prints of those images and you shot them as 1.6 megapixels jpegs, you’re not only out of luck, you’re out of income.

Equally, if you shoot for print publishing and process all of your ...

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