April 2017
Beginner
192 pages
3h 39m
English
Content preview from Stories for Work
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Chapter 15 Spark case study
New Zealand’s biggest telecommunications company, Spark, provides digital services to millions of New Zealanders and thousands of Kiwi businesses. It is one of the country’s largest listed companies, and is home to over 5000 employees spread across the country.
In 2013, Spark (formerly Telecom) took a big leap into the unknown, committing to a three-year business turnaround plan to transform itself and seeking to play an even bigger role in New Zealand’s digital future. The scale of the transformation has been enormous — some say one of the largest in New Zealand’s business history.
The challenge
In transforming the company from Telecom to Spark, the challenge was to re-invigorate the business from the foundations up. Spark was operating in an industry that was (and still is) going through massive disruption, and it wanted to communicate the burning platform for adaptation, and the pace and momentum needed to drive essential change.
At the time of the rebrand, Spark decided to take a closer look at its internal values. It made sense for the internal Spark team to align themselves closely with the sense of vigour and clarity the rebranding of Spark was projecting to its customers. Lasting and authentic change needed to come from the inside out, rather than just swapping out the more publicly visible elements of a company brand.
To go about this, Spark wanted to involve its people in writing the new Spark story and the values that would be the DNA ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.