Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations

References

Check out these books and websites. They're really good. We promise. Or at least Martin does.

The essence of a good story requires creativity.

You cannot reduce the craft of storytelling to a few simple formulas or mandatory story elements.

You can build on frameworks and techniques that have been proven over time.

Some books go to great lengths to list every possible reference source. This section highlights only those titles that can provide greater insight into the techniques and frameworks used in CAST.

This book draws heavily on wide-ranging research to understand the different approaches to presentations. Although it takes a different approach to the CAST method, many of the concepts and techniques overlap or are complementary.

Again primarily focused on presentations, this book covers many techniques based on a story-based approach that you can use to make a strong connection with your audience and motivate them to action.

Learning styles are linked to preferences in the ways people perceive and process experience. With more than 25 years of testing and usage ...