Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Techniques for Discovering Whys

In the rest of this chapter, we introduce three techniques to help you develop and focus on the “Why.” These techniques are called Five Whys, the Pain Chain, and Outcome Mapping. Choose the technique that works best for your situation and try to get to the biggest pain that can realistically be addressed. After all, the solution you propose must be something your audience can credibly deal with.