The Firestarter—Brian Newman, with Patagonia
Brian is the founder of Sub-Genre, a consulting company focusing on developing and implementing new business models for film and new media. Current clients include: Patagonia, developing film strategies, including distribution and marketing for the feature documentary DamNation; Sundance Institute on the Transparency Project; Vulcan Productions; and several filmmakers.
It’s like opening up a book and it’s a page turner, you want something that is keeping the flow going. And that is what brands want as well; something that is keeping people engaged. BRIAN ...
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