The Firestarter—Brian Newman, with Patagonia


Brian is the founder of Sub-Genre, a consulting company focusing on developing and implementing new business models for film and new media. Current clients include: Patagonia, developing film strategies, including distribution and marketing for the feature documentary DamNation; Sundance Institute on the Transparency Project; Vulcan Productions; and several filmmakers.

It’s like opening up a book and it’s a page turner, you want something that is keeping the flow going. And that is what brands want as well; something that is keeping people engaged. BRIAN ...

Get Story Money Impact: Funding Media for Social Change now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.