Story. What it’s all about. We know that. But what does “story” mean exactly? How do stories fuel emotion, inspire us, scare us, teach us how to live? In this first section of Story Money Impact: Funding Media for Social Change, we’ll meet some “firestarters,” people who let us in on how stories ignite action.

Whatever stage you are in with your media making, you’ll benefit from highlighting the bright spots, amplifying the emotion, and inspiring a desire in your audience to become a part of something greater than themselves.

Putting together the elements of good storytelling is like laying the ...

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