“This is a remarkable book. Tracey Friesen deftly guides a meditation on the transformative influence that film can play in steering and affirming positive change in the world, and on the financial support and narrative grounding requisite to this shift.”

—Ross McMillan, President & CEO Tides Canada

“Fresh, authentic, and experiential, this book is an asset to every filmmaker who wants to make media that matters.”

—Patricia Aufderheide, Professor, American University and founder of the Center for Media & Social Impact

“Not all docs can or should ignite social impact, but a good many do. Friesen provides the essential research, roadmap and tools for this transformative and exciting new space. A compelling read.”

—Chris McDonald, President, ...

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