Storymaking and Organizational Transformation

3 The Research Approach

DOI: 10.4324/9781003276210-3

1 Introduction

The management, innovation, and design fields are rapidly evolving, and so are the research methodologies to study the related phenomena. Our research adheres to Mode 2 knowledge production paradigm, adopting a hybrid methodology of action research and design science research. This is a collaborative approach in that the research question and research process are co-developed by the research team and practitioners. Specifically, the research and management teams converged on answering the question of how engagement in an organizational transformation project can be created and maintained. This process then led to the development of the storymaking approach, an evolution of ...