Your proposal must not only grab the reader’s attention with the first few sentences and paragraphs but should also provide the potential funder with some essential information. The majority of reviewers expect to see the following three questions addressed early in a proposal:
• What are the history and mission of the applicant agency?
• Who are the agency’s clients?
• Where do the clients reside, and where does the agency do its work?
Example 4.3
Intro for a Wildlife Preservation Group
It was a classic “sting” operation. Two undercover law enforcement officers arrange to meet a buyer. At the meeting, they show the buyer the booty they have harvested in the remote reaches of Northern California. Once ...

Get Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.