Chapter 2
Storyopia: Sharing Stories from What Is to What Can Be
IN THIS CHAPTER
Sparking minds with stories
Picking up pointers from the all-time greats
Becoming a great storyteller
Speaking in the first person, present tense
Spanning industries with storytelling
Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.
–PETER FORBES, AUTHOR AND PHOTOGRAPHER
This chapter takes you on a journey to understanding how storyopia plays a part not only in presentations but also in our everyday experiences. For example, note the oversaturation of journey-based ads that inundate our TVs, smartphones, computers, and tablets. They’re brief, impactful stories — combining words and visuals — aimed at pre-determined audiences taking us on journeys from what is (before) to what can be (after).
Companies pay ad agencies huge sums of money to target audiences with the appropriate messaging in order to create awareness, consideration, and decision. ...
Get Storytelling in Presentations For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
