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Storytelling in Presentations For Dummies
book

Storytelling in Presentations For Dummies

by Sheryl Lindsell-Roberts
September 2023
Beginner content levelBeginner
384 pages
9h 7m
English
For Dummies
Content preview from Storytelling in Presentations For Dummies

Chapter 2

Storyopia: Sharing Stories from What Is to What Can Be

IN THIS CHAPTER

Bullet Sparking minds with stories

Bullet Picking up pointers from the all-time greats

Bullet Becoming a great storyteller

Bullet Speaking in the first person, present tense

Bullet Spanning industries with storytelling

Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.

–PETER FORBES, AUTHOR AND PHOTOGRAPHER

This chapter takes you on a journey to understanding how storyopia plays a part not only in presentations but also in our everyday experiences. For example, note the oversaturation of journey-based ads that inundate our TVs, smartphones, computers, and tablets. They’re brief, impactful stories — combining words and visuals — aimed at pre-determined audiences taking us on journeys from what is (before) to what can be (after).

Companies pay ad agencies huge sums of money to target audiences with the appropriate messaging in order to create awareness, consideration, and decision. ...

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Publisher Resources

ISBN: 9781394201006Purchase Link