Chapter 4
Mining and Crafting Great Stories
IN THIS CHAPTER
Searching for compelling stories
Creating a narrative from data
Curating your own repertoire
Adding finesse to your stories
Coining a catchphrase
You’re never going to kill storytelling, because it’s built into the human plan. We come with it.
–MARGARET ATWOOD, AUTHOR OF THE HANDMAID’S TALE
Open your eyes. Open your ears. Open your mind. Stories are all around you. The key is to be aware and pay attention to your life and the lives of others. Be curious. Look about. Observe with all your senses. Try new things. Take up a new hobby. Explore different places. Talk with people. Ask lots of questions. Everyday life offers an endless plethora of experiences — all of which are potential stories.
This chapter helps you figure out how to mine experiences and craft great stories so you can make your point seamlessly and entice your audiences to heed the call to action.
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