Chapter 20
Nailing an Executive Briefing
IN THIS CHAPTER
Avoiding what executives dislike about presentations
Including the pertinent information
Nailing executive sales briefings
Be sincere; be brief; be seated.
–FRANKLIN D. ROOSEVELT (FDR), 32ND U.S. PRESIDENT
As chief executive of the United States, FDR knew the value of sincere, brief communication. In just 6½ minutes, he delivered one of the most memorable speeches ever given by a U.S. President — his legendary “Day of Infamy” speech declaring war on Japan in 1941 after Japanese forces bombed Pearl Harbor. FDR included powerful words such as surprise offensive and this form of treachery.
The circumstances surrounding FDR’s speech were dire, yet the lesson learned about brevity in public speaking is applicable: clear, concise, and brief communication is essential. This short speech galvanized the nation during a time of crisis and is remembered to this day.
If you deliver an executive briefing that’s clear and concise — if you include well-chosen, powerful words such as transformational or sustainable — you too can have a galvanizing impact on your audience. This chapter shows you how to do just that.
KISS-ing the Message ...
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