Storytelling with Data: A Data Visualization Guide for Business Professionals

Index

A

• Accessibility
  • overcomplicating
  • poor design,
  • text, thoughtful use of
    • action titles on slides
• Action words
• Adobe Illustrator
• Aesthetics
• Affordances
  • creating a clear visual hierarchy of information
  • eliminating distractions
  • highlighting effects
• Alignment
  • diagonal components
  • presentation software tips for
• Animation, leveraging in visuals
• Annotated line graph with forecast
• Area graphs
• Atkinson, Cliff
• Audience attention, focusing
  • color
    • brand colors
    • considering tone conveyed
    • designing with colorblind in mind
    • position on page
    • using consistently
    • using sparingly
  • memory
    • iconic
    • long-term
    • short-term
  • preattentive attributes
    • in graphs
    • in text
  • sight
  • size

B

• Bar charts
  • axis vs. data labels
  • bar width
  • categories, logical ordering of
  • ethical concerns
  • horizontal
  • simple
  • stacked
    • horizontal
    • leveraging positive and negative
    • 100%
    • vertical
  • vertical
  • waterfall chart
• Beck, Harry
• Beyond Bullet Points (Atkinson)
• Big Idea
• Bing, Bang, Bongo

C

• Cairo, Alberto
• Case studies
  • alternatives to pie charts
    • 100% stacked horizontal bar graph
    • showing numbers directly
    • simple bar graph
    • slopegraph
  • color considerations with a dark background
  • animation, leveraging in visuals
  • logic in order
  • spaghetti graphs, avoiding
    • combined approach
    • emphasizing one line at a time
    • separating spatially
• Closure principle
• Clutter, avoiding
  • cognitive load
    • data-ink/signal-to-noise ratio
  • contrast, nonstrategic use of
    • redundant details, use of
  • decluttering
    • cleaning up axis labels
    • labeling ...