index

A

  • Acceptance by audience of designs
    • garnering acceptance exercise for, 231–232
    • thinking like a designer and, 191, 193, 220, 231–232
  • Accessibility
    • alt text for, 229–230
    • colorblindness and, 136, 154, 160, 191, 218, 230, 291, 388
    • data accessibility with words exercise and, 225–226
    • guidelines for, 230
    • practice at work exercise for, 229–230
    • thinking like a designer and, 191, 193, 220, 229–230
  • accessible data viz is better data viz” (Cesal), 229
  • Accounts over time exercise, 365
  • Action for audience to take
    • ending in narrative arc and, 253, 255
    • identifying, 43
    • storytelling and, 237
    • tension in story and, 249, 251, 272
  • Adverse effects exercise, 362
  • Aesthetics, and design, 191, 193, 220
  • Affordances, and design, 191, 192, 220
  • Alignment of elements. See also Centering; Justification
    • axis titles and, 121, 131, 198, 199, 202
    • detail in graphs and, 208, 228
    • effectiveness of graphs using, 112
    • eliminating clutter and, 120–122, 140, 286
    • horizontal elements and, 108
    • justification of text and, 121, 131
    • logos and, 216
    • market size over time graph and, 112
    • physician prescription patterns graph for, 120–122
    • practice on your own and, 140
    • practice with Cole and, 120–122
    • text boxes and, 121, 216
    • text in titles and, 198
    • visual order and, 108
  • All caps
    • axis labels with, 198, 202, 214, 228
    • branding text with, 217
    • making things stand out using, 154
    • rectangular shape using, 133, 198, 202
    • short phrases using, 133
  • Alt text, 229–230
  • Analysis
    • explanatory vs. exploratory, 2, 188, 268
    • storyboarding ...

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