Anhang A. Anhang: Literaturliste
Zu Kapitel 1
Literaturverzeichnis
[biblio0_001] Gladwell, Malcolm: Der Tipping Point. Berlin 2000, S. 99–100
[biblio0_002] Harrison Monarth: The Irresistible Power of Storytelling as a Strategic Business Tool, in: HBR Blog Network 11.3.2014, http://blogs.hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool/
[biblio0_003] Hsu, Jeremy: The Secrets of Storytelling, in: Scientific American Mind, 15552284, Aug/Sep 2008, Vol. 19, Issue 4
[biblio0_004] McKee, Robert: Story. Substance, Structure, Style and the Principles of Screenwriting. Methuen 1999
[biblio0_005] Bacon, Jonathan: Brand storytelling: Narrative theory, in: MarketingWeek 18.7.2013, http://www.marketingweek.co.uk/trends/brand-storytelling-narrative-theory/4007279.article ...
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