1

The Story

Do you think you would recognize a story if you heard one? You would be forgiven if you believed that a simple retelling of events was a story. However, it is more than that. Wade Jackson (2011), in his book Stories at Work, defines a story as “a sequence of events that progress towards an ending where someone or something has undergone change.” In her book Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence, Lisa Cron (2012) writes: “A story is how what happens affects someone who is trying to achieve what turns out to be a difficult goal, and how he or she changes as a result.”

Both definitions, and others like them, share two terms: events and change. Unearthing the relevant events ...

Get StoryTraining: Selecting and Shaping Stories That Connect now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.