StoryTraining: Selecting and Shaping Stories That Connect

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Stories That Connect

Bob loved operating gas stations. He loved the work, the people, and even the smell of gasoline in the morning. After decades in the field, he traded his store keys for a training manual. When I met him, he had spent the last five years helping to create a new generation of managers who loved the job as much as he did. When you saw him teach, it was clear that he was highly regarded for his experience; but most of all, the learners loved him. These “oil guys and gals,” seasoned and often cynical (or realistic, as they would say), looked at him with childlike admiration as they hung on his every word. They were not an easy bunch to get any reaction from, let alone a positive one. They were field operations folks with little ...