Modern Anthropology in the World of Business
In the real world, the world that exists outside the walls of big business, the super conglomerates and the large multinational corporations, we have long relied upon the work of anthropologists to help us understand culture. Whether in ancient Egypt, the rainforests of Africa or the mountain ranges of South America, the work of anthropologists is fundamental to helping us decipher and understand the rituals, customs and habits of a particular tribe. In the organizational context, the cultural anthropologist considers the attitudes, beliefs and behaviours of the people within an organization.
Whether we are in ancient Mesopotamia or modern-day Montreal, we know that certain cultures thrive for ...