O'Reilly logo

Straight Talk on Leadership: Solving Canada's Business Crisis by R. Douglas Williamson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

72

Reputation Management

Reputation matters—and it matters a lot! It can be measured in different ways, but at the end of the day, it is the net result of the choices we make and the things we choose to do, or not to do. Our portfolio of choices results in a certain value being placed on our brand, at the organizational level, as well as the personal and national levels. The value equates to our reputational capital as determined by others in the open market of comparative economics. Our reputational capital tells us how much goodwill there is for us to call upon when we need it. At the end of the day, it's an issue of credibility, both personal and organizational.

A damaged reputation, a dissonant brand or poor credibility have costs attached ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required