Introduction: Why Getting “Straight to Yes!” Is So Relevant Today

There’s an age-old Geordie saying from more austere times, which goes something like, “Shy bairns get nae broth,” meaning “shy children don’t get any soup.” And it’s becoming truer in modern life. We live in an age of unparalleled competition for resources. At the time of writing there are seven people competing for every one university degree place in the UK. There is record unemployment in many parts of Europe, leading to intense competition to hold onto jobs or secure promotions. More than 40,000,000 people are using online dating in the US, all competing for the same hearts. Across the world, famous brand name businesses have closed down their doors because of recession and ...

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