Strategic Alliance Management, 3rd Edition

11 LEARNING ALLIANCES

DOI: 10.4324/9781003222187-11

In an era characterized by rapid changes and high levels of uncertainty, learning and innovation enable a firm to maintain or improve its competitive advantage. Learning allows a firm to generate new knowledge about markets, technologies, processes, product and service concepts, and business models. However, because firms may lack the internal resources they need to sustain their learning to build new competences, they forge alliances to enhance the breadth and depth of the knowledge available to them, both existing and new. In a learning alliance, two or more firms enter into a collaborative scheme to generate knowledge by sharing and combining their knowledge bases. However, in a learning ...