16 COOPETITION ALLIANCES
Forging alliance arrangements between competitor firms has become increasingly popular. These so-called ‘coopetition’ alliances, despite their inherent risks, provide partner firms with market opportunities and operational synergies extending beyond what partners could have achieved individually. The risks however, such as loss of proprietary knowledge and escalating conflicts, require specific alliance designs and adequate alliance management. Whereas alliance relationships between non-rival partners bring forth a tension between cooperation and competition, this tension amplifies when rival firms collaborate (Ryan-Charleton and Gnyawali 2022). This tension, however, is not unlike the ...
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