3 ALLIANCE PARTNER SELECTION
The alliance partner selection stage involves the choice of a partner or group of partners with which a firm seeks to realize its objectives. Questions that need to be addressed during this stage include which potential partners exist, which partner is most suitable and what are potential strengths and weaknesses of each potential partner? Answering these questions requires an understanding of the notion of partner fit—that is, of the comparative inter-firm differences related to certain attributes or dimensions that continually shape the pattern of interaction between partners. If partners are highly compatible, such as in their culture or networks, they may be more likely to realize ...
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