Why Ally?
If you’re reading this book, most likely you’ve formed strategic alliances with other companies or are considering starting one in the future. You may have already had some success, but just as likely, you may also see the wreckage of failed alliances all around you.
More than two thousand strategic alliances are launched worldwide each year, and these partnerships are growing at 15 percent annually.1 Yet despite all the growth and headlines, slightly more than half of all strategic partnerships fail. More than one-third of companies that take part in alliances struggle with them. Only 9 percent consistently build alliances well.2
This performance begs three questions: What is a strategic alliance? Why should companies continue to focus ...
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