Strategic Analytics and SAS

Basis for Aggregating Customer Data and Predictive Models

On what basis can we do these high-level strategic analytics by aggregating data and predictive model estimates and develop high-level models that provide answers to questions similar to those in the previous section? The answer is surprisingly simple.

But first let me tell you about an experience that changed my understanding of a subject many find very dry: statistics. As an engineering major, I was required to take at least one course in elementary statistics. I dreaded it greatly. I didn’t believe I was learning anything, and the professor was drier than the Sahara desert! I just couldn’t see the reason for all those bell-shaped curves and the like, and I didn’t understand ...