Developing an Econometric Business Model from Promoter Score Aggregations
At this stage of the process,
we’ve developed a text mining model that not only supplies
the key topics from the call center note logs, but we also have predictions
of the promoter category as well. Now, we’ll move into econometrics.
Econometrics combines the economics of business with predictive or
descriptive analytics. Reviewing the objectives from the beginning
of this chapter, we should be covering the last three objectives:
-
Aggregate the predictive score estimates along with other business data fields.
-
Develop an econometric predictive model to assess the business impact of key driving factors of these promoter score values.
-
Answer some high-level ...
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