Use Cases Described in This Book
These questions are directed at organizational shift areas. Data at the detail customer
or transactional level needs to be aggregated in order to answer such questions. In
Chapter 2, weâll look at a case study of customer loyalty behavior, attempt to answer
the third question above, and offer some estimates of the driving mechanisms and the
rates of potential improvements that might be obtained.
In Chapter 3, we will look at taking customer revenue transactions and aggregating
them to understand risk of revenue decline and how to estimate customer risk at an
organizational level.
Chapter 4 uses health care adverse event data to explore the potential mechanisms and explain the driving forces behind these ...
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