Chapter 8
Application—Customer Retention and Profitable Growth
Issues Addressed in This Chapter
• Case study examples of Strategic Analytics applied to the dual strategic objectives of customer retention and profitable growth
• Examples provided for commercial banking, technology companies, and retail sales companies
Key Questions
• What specific strategic objectives are we trying to accomplish when we target profitable growth?
• Which operational metrics do we need to diagnose problems with profitable growth?
The case studies in the previous chapter showed that the details of Strategic Analytics depend on the business context and strategy. Since ...
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