Chapter 9
Application—Go-to-Market Strategies and Effectiveness
Issues Addressed in This Chapter
• Case study examples of Strategic Analytics applied to go-to-market strategy effectiveness
• Incorporating the people element into work design based on operational objectives
• Minimizing labor costs while maintaining organizational capability
Key Questions
• How can we strike the right balance between technical excellence within a business unit or function, and cross-functional collaboration?
• How can we maximize capacity utilization while accounting for employee discretion in deciding which processes to follow precisely?
A company’s go-to-market ...
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