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Strategic Analytics by Alec Levenson

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ImagesChapter 9

Application—Go-to-Market Strategies and Effectiveness

Issues Addressed in This Chapter

• Case study examples of Strategic Analytics applied to go-to-market strategy effectiveness

• Incorporating the people element into work design based on operational objectives

• Minimizing labor costs while maintaining organizational capability

Key Questions

• How can we strike the right balance between technical excellence within a business unit or function, and cross-functional collaboration?

• How can we maximize capacity utilization while accounting for employee discretion in deciding which processes to follow precisely?

A company’s go-to-market ...

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