The necessary business development and planning
Strategic business development and planning are the focus of this book. It is aimed at managers and others interested in business development, primarily within the library and information services (LIS) sector. Strategic business development is characterised by its long-term perspective and its focus on the direction of the business rather than by concrete action plans. The purpose of strategic business development is to ensure that the business delivers value and benefits for the parent organisation. The book describes the process of developing the business and the business plan, and the important work that should precede the formulation of the strategic business plan.
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