Strategic goals, measurement and evaluation
Abstract:
Part of the business plan is the formulation of the goals we want to achieve. The goals should be SMART (specific, measurable, achievable, realistic and time-related). The goals set must be measured and evaluated by appropriate qualitative or quantitative measurement methods. When doing this we must look out for pitfalls such as measuring only what is easy to measure or being obsessed by statistics and quantitative metrics. Continuity is necessary for measurements and evaluation as we want to catch changes in performance from one year to another.
Key words
strategic goals
SMART goals
evaluation
assessment
measurement
evaluation methods
pitfalls and tips
The aim with our strategic planning ...
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