May 2017
Intermediate to advanced
178 pages
4h 56m
English
Content preview from Strategic Business ManagementBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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15
CFO TRENDS WITH ANALYTICS
A managerial movement that is now happening and gaining in popularity is the application of business analytics for organisations, which helps them gain insights so they can make good decisions and decide the best actions to take. This topic was once the domain of quantitative analysts and statistical geeks developing models in their cubicles. Today applying analytical methods is on the verge of becoming mainstream.
Which line management function may be in the best position to endorse and drive the adoption of business analytics? Is it marketing, operations or sales? Might it be the finance and accounting function? They already have a propensity for quantitative analysis. It is in their DNA.
One way to draw my conclusion about this emerging movement is to listen to the chatter and debate about the topic. Articles in IT magazines and on websites about ‘Big Data’ and the need for analytics of all flavours, such as segmentation analysis, are increasingly prominent. Debate is always healthy. Some IT analysts view applying analytics as a fad or being way overvalued. Others, such as leading proponents of analytics like authors Tom Davenport of Babson College in Massachusetts and Jeanne Harris of Accenture, claim that an organisation’s achievement of competencies with analytics will provide a competitive edge.
Predictive analytics is one type of analytical method that is getting much attention because senior executives appear to be shifting away from a command-and-control ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.