The Brief
So far, most of your assignments have been based on strategies developed by others so that you can enhance the technical skills you have developed. Now it is time for a new challenge that involves a quantum leap from applying your technical skills to strategic thinking and planning. In this new place, you need to be aware not only of the vast array of powerful communication tools that are available to you but to know how, why and when to use them effectively in what situations for which target publics.
The writing and technical professional practice skills you have developed, and the theoretical principles underlying communication that you have studied, now all come together to focus on why and how an ...
Get Strategic Communication, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
