Chapter 1 What this book is about
- Goal: To introduce this book and explain how to benefit from it.
- Objectives: At the end of this chapter, you should:
- Understand how the chapter topics work together to build your knowledge of the principles behind, and practice of, planning and implementing a strategic communication plan
- Be aware of the basic framework for a strategic communication plan
- Choose a topic to begin building a strategic communication plan you will prepare as you work through this book.
- Understand how the chapter topics work together to build your knowledge of the principles behind, and practice of, planning and implementing a strategic communication plan
- Principle: All strategic communication should be based on a detailed plan.
- Planning: Researching the positive and negative issues facing an organisation is the first step in planning a communication strategy.
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