Chapter 6 Why target publics matter
- Goal: To recognise the importance of target publics to organisational communication
- Objectives: This chapter will help you to:
- Recognise the central role of target publics in communication strategies
- Understand the need to accurately segment target publics
- Recognise the roles that different categories of target publics play in strategic communication.
- Principle: Target publics have vital relationships with organisations
- Practice: Communication strategies are designed to meet the information needs of the organisation and its target publics
Let’s go back in time and review one of the world’s most significant environmental disasters to see what we can learn from a communication ...
Get Strategic Communication, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
