Chapter 8 Planning effective messages
- Goal: To explore the role of messages in a communication strategy.
- Objectives: This chapter will help you to:
- Recognise the important role that messages have in a communication strategy
Understand how informative and persuasive messages help to achieve objectives
- Use ethical practice when writing messages.
- Recognise the important role that messages have in a communication strategy
- Principle: An ethical approach is required for writing informative and persuasive messages.
- Practice: Messages are chosen to meet target public needs for information or to convince them to act in some way.
Politicians always seem to be in hot water for something. Whenever they break election promises, accept a pay rise, introduce unpopular measures, or sometimes just ...
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