Competitive Advantage and how International Activities Fit In
1 Discuss competitive advantage and how international activities fit in.
The presence of U.S. companies in foreign countries is on the rise. You might forget that you are in China while taking a taxi ride through the streets of Beijing: Billboards and establishments for such U.S. companies as McDonald’s, Pizza Hut, Pepsi, and Coca-Cola are common sights. In addition, many large U.S. companies such as General Motors have manufacturing establishments there.
Several factors have contributed to the expansion of global markets. These include such free trade agreements as the North American Free Trade Agreement (NAFTA), the unification of the European market, and the gradual weakening of ...
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