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Strategic Database Marketing by Arthur Hughes

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1How Database Marketing Has Changed

 

But it’s not just the stores. It’s the social life. The Internet lets us sort ourselves into interest groups and communities that have no relation to geography.I know dozens of married couples that met through online villages of one sort or another. Only a few of them met through dating or matchmaking services. Most of them were posting on forums. It was as if they had all been invited to an online party, and, liking each other’s public conversation, they went off into a corner and had a long, private chat.

ORSON SCOTT CARD

The purpose of database marketing is the same today as it has always been: to create and maintain a bond of loyalty between you and your customers that will last a lifetime. The goal ...

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