10Customer Segmentation


Market segments are not neat and tidy.… The same consumer may enjoy shopping in both Neiman Marcus and Kmart.”

WILLIAM H. DAVIDOWMarketing High Technology


I’ll give you a look at the average inbox in 2011: less segmented and less personal. That totally contradicts everything I was meant to believe! But yes, 2011 will be the first year that the average message in your mailbox will become less relevant via personalization and segmentation. For some five years the experts are saying that each following year would be the year of relevance, adding that segmentation and personalization are the ways to get there. But this year it is not…. The numbers from the DMA show that the volume of e-mail has reached an all time high, ...

Get Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 4th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.