22The Future of Database Marketing
We’re still the same human beings we always were. Consumers still act like consumers; people still search for love and friendship. But the Internet has freed us from the boundaries of distance and many of the risks of embarrassment in social interactions.… But just as I have no desire to give up cars, trains and planes to return to the hay-eating, vet-needing, poop-generating, one-horsepower horse, I don’t want to go back to preGoogle research, pre-Amazon shopping, pre-blog news media, or the loneliness of villages limited by geography.
—ORSON SCOTT CARD
The hardest thing to do in marketing is to talk with relevance directly and personally to the people who pay your salaries (your customers) and get them ...
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