Chapter 1 Creating the Optimum Culture
The Challenge
The world of business is becoming increasingly turbulent. Change is occurring more so at a geometric (1, 2, 4, 16) than an arithmetic (1, 2, 3, 4) rate. It has been estimated, for example, that more new technology has appeared in the last 20 years than in the rest of human history combined. At the same time, the level of competition is rising rapidly as strong new players enter the arena. Partnerships of different kinds are springing up between companies offering the same product, between companies offering complementary products, between companies on different continents, and between companies with very different cultures.
At least partially as a result of ...
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