Chapter 2 Shaping the Optimum Attitude, Perspective, and Method
The Optimum Attitude for Change
Decision making is the essence of any business operation. It is also the most interesting part of such operations. New businesses must deal with problems concerning funding, location, advertising, suppliers, licenses, taxes, technology, record keeping, competition, insurance, transportation, staffing, and organization. Ongoing businesses must solve a constantly expanding array of problems generated by social and technical forces which daily grow more numerous and complex. They must also deal with the problem of defining the organization’s future, a problem which is never completely solved.
One factor that strongly affects ...
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