Chapter 8. Setting Goals for Improvements in Survey Results

Three things about the setting of improvement goals are known: organizations that set goals outperform those that don't, those that set specific goals outperform those that set general goals, and those that set difficult goals outperform those that set easy goals.

In this chapter, I review three topics that will help organizations with their goal setting, allowing them to achieve the highest return on investment from their survey feedback and action planning processes. The first topic is about establishing guidelines for what represents a practically significant change in actual results between successive administrations of a survey. The second focuses on the gap closure method of goal ...

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