5 Change Management Strategy

Change agentry – the nextinformation systems frontier

M. L. Markus and R. I. Benjamin

We wrote this chapter to stimulate Information Systems (IS) specialists’ efforts to become more effective – and more credible – agents of organizational change. It describes what we believe to be a view of the IS specialists’ change-agent role that is very commonly held by IS specialists. We believe that this role, while well-intentioned and supported by structural conditions in IS work, often has negative consequences for organizations and for the credibility of IS specialists. Further, it does not fit the emerging structural conditions of IS. We describe two alternative models of what it means to be a change agent, their potential ...

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