Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization

EPILOGUE

Writing this book was fun but not easy. As an original story, we did not start with someone else's work and then add ours to it. We started with a clean sheet of paper and tried to tell the Whirlpool story as candidly and robustly as it happened. We found that to be harder than either of us had imagined. We wanted desperately to do justice to the Whirlpool story and to the people of Whirlpool. We wanted to be balanced in our praise and critique.

In the three jam-packed years of innovation embedment, Whirlpool accomplished a great deal, almost too much to capture in one book. We had to make choices about what aspects of the story to tell and which to leave out. As a result, some wonderful stories and interesting learnings are not included ...