Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization

WHAT WE LEARNED

• Innovation is difficult to embed as a core competence for many organizations.
• Although there is a significant amount of literature on innovation, there is no road map or set of rules for embedding innovation as a core competence. The road map for building the competence in any given organization most likely has to be custom-built. The specifics of each situation dictate the specific design of the road map for building the competence.
• No one consulting firm will likely offer all the answers. The effort may need to be your work—and your work alone.

  Exhibit 1.1. Whirlpool's Organization and Players

  

• A specific, understandable, ...