THE BIG REVELATION ABOUT CHANGE AND STRATEGIC COMMUNICATIONS
After two years of effort with completely separate change management and communication strategies, we had some successes, but we also had some major questions. How could we move people up the commitment curve faster? How could we lessen the confusion or complexity that we were creating by approaching these two areas separately? Would there be a difference in change management if strategic communications could be integrated formally into the system?
During one of our long discussions about these issues at an off-site meeting, one of the members of our Executive Committee, Mike Thieneman, chief technology officer, had a brilliant revelation. With the help of his team, he was reflecting ...
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