TWO OTHER NEW COMPETENCIES AT WHIRLPOOL
The revolution started by innovation that is underway at Whirlpool concerns our relationship with our customer, the end user. Innovation forced us to look at customer benefits along the path of innovations and developing economic engines that drive the innovations. Innovation embedment was the first major step at Whirlpool to put the customer in the center on an enterprise-wide basis. When we paired creating a relationship with customers with creative unique solutions, we started on a path of incredible learning and fun at Whirlpool. It is an unparalleled combination that will someday involve every person at Whirlpool.
In addition to innovation, we have also started to embed two new core competencies: customer-centered ...
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